Chapter 6

Planning the Performance Review

Before everything else, getting ready is the secret of success.1

It is a truism that the attainment of organizational goals depends in most instances on conscious planning. Most people recognize the strategic importance of planning that appropriately positions an organization in its competitive environment. Less well appreciated is the fact that planning is also a significant determinant of the effectiveness of communication. Such was the observation of English professor Francesca Pridham who stated that “though we speak and operate regularly in conversation, it is only rarely that we plan or analyze.”2

One advantage of considering the performance review from a communication perspective is that it ...

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