CHAPTER 1THE PERCEPTION OF BRILLIANCEACTUAL VERSUS PERCEIVED COMPETENCE
If a man today were to take one day away from his current engagement and spend that one day learning the professional approach he would be doing himself and the firm a much greater service than he would be to produce seventy-five, a hundred, or a hundred and fifty dollars a day of income for McKinsey & Company.
—MARVIN BOWER (1965)
The Experiment
What do you think would happen if one of the world’s great violin virtuosos performed for over 1,000 people in a metro station, incognito, during rush hour?
This is the exact question Washington Post journalist Gene Weingarten posed to Leonard Slatkin, director of the National Symphony Orchestra, in an interview in 2007.1
Slatkin ...
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