CHAPTER 7BEAUTIFUL AND POPULARHOW TO INCREASE YOUR POPULARITY AND ATTRACTIVENESS

I choose my friends for their good looks, my acquaintances for their good characters, and my enemies for their good intellects.

OSCAR WILDE

The Constant Error in Psychological Ratings

More than 100 years ago, US psychologist Edward Lee Thorndike conducted an experiment that seemed quite unimpressive at first glance but turned out to be revolutionary. He asked military officers to evaluate their subordinates based on such diverse aspects as fitness, intellect, orderliness, leadership, loyalty, and reliability.1

Thorndike noted that the officers’ individual evaluations of a person, in most cases, showed surprisingly similar positive or negative correlations among ...

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