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Convinced! by Jack Nasher

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EPILOGUESCIENCE AND THE WORLD

In the end everything will be fine, and if it isn’t, it is not yet the end.

OSCAR WILDE

Imagine that someone politely approaches you on the street and briefly describes some of the techniques I have covered here in these pages. He then asks if you think you would be influenced by them in any way if they were used on you. What would your answer be? I bet you’d say no—most people would deny that such techniques or tools would influence how they perceive any given person.

These people wouldn’t be lying, but they would be missing a major point essential to understanding how these techniques work: the process of perception takes place almost solely in our subconscious.1 This fact shouldn’t be that surprising since our ...

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