October 2013
Beginner
368 pages
7h 12m
English
Content preview from Cool Infographics: Effective Communication with Data Visualization and Design
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Competition for your audience's attention is fierce. The fact that infographics are unique allows organizations an opportunity to make the content they are publishing stand out and get noticed.
—MARK SMICIKLAS, THE POWER OF INFOGRAPHICS
Online Infographics
Infographics published and shared online are the driving force behind the explosion in the public awareness of infographics. The term infographics was mostly confined to newspaper designers and was a behind-the-scenes term used in the print production process of art departments. As mentioned in Chapter 1, these more recent online infographics are quickly turning even the term infographic into a household word.
Of course, infographics aren't actually new. There are many historical examples of infographics and data visualization designs from the last 200 years. Traditionally, infographics have been defined as anything that qualified as “information graphics,” or any visual representation of data or information. Charts, graphs, data visualizations, maps, diagrams, and tables were all considered infographics.
The online revolution has created a new, additional definition of the word infographics for the Internet age. Mostly used for the marketing purposes of companies, online designs have become a new definition of what is an infographic. ...
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