The success or demise of a corporate structure begins with vigilance or its lack toward issues of relevance and concern for a corporate entity. Knowing, recognizing, and acting upon issues inherent in the life and future maturation and growth of a corporation is the defining feature of projected success. Issues are akin to a kernel or seed that can give rise to excellence when understood and engaged or to the inevitability of decline when ignored. Issues are the beginning of flourishing life capable of propelling or derailing a corporate structure.
Chapter 1, “Issue Clarity,” defines an issue in performative terms. Issues are not static dictionary definitions but live in the ongoing fiber of decision-making within an ...
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