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Corporate Communication by Michael B. Goodman

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CHAPTER 5

Tools and Techniques for Internal Corporate Communication

The CCI Corporate Communication Practices and Trends Study 2011 executive summary highlights the importance of internal communications:

Increased attention to corporate culture and employee communication is a response to continued uncertainty in global economic conditions, business model transformation, and the networked enterprise. Renewed internal focus is driven by an understanding of the employees’ essential role in the networked enterprise, and the need to boost employee morale, and reflect a reluctance to commit resources to hiring additional staff. This presents an opportunity to position for either an economic recovery, or continued global economic weakness.1

Chapter ...

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