Developing a Corporate Entrepreneurial Program
Each corporate entrepreneurial program is customized to fit the culture and the objectives of the specific organization. The procedure for developing the specific program reflects this and varies from organization to organization as does the final program itself. Even though this is the case, a procedure that has worked well in establishing a corporate entrepreneurship program in different organizations varying according to size, profit versus nonprofit status, and industry is discussed in the final chapter, Chapter 12.
This procedure has been accomplished at Genentech, a company that has a long history of developing revolutionary drugs. Genentech has established a culture that emphasizes and rewards ...
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