Corporate Video Production, 2nd Edition

12The Interview Format

A skilled interviewer can ask questions in such a way as to draw out information from even the most reticent person. The well-prepared and personable interviewer can create a lively dialog, even from dry material.

(Professor John Craft, Walter Cronkite School of Journalism)

Introduction

A corporate video can be produced in a documentary format based entirely on interviews. Alternatively, the interview segments can form part of a larger production that also includes a host–narrator, demonstration segments, and even dramatic scenes with actors. Interviews are popular in corporate video production because they offer a platform for experts to be shown in settings similar to those of commercial television broadcasts. Budgets ...