13Aesthetic Considerations


In corporate video, sometimes attention is so focused on the message that the aesthetics of cinematography are relegated to a secondary position or disregarded completely. The video producer or director should consider contracting with a director of photography (DP), who can add an artistic patina to imagery that will help to retain the attention and fascination of the viewer. An art director or a set designer can make certain that the scenes are crafted to reflect the visual style of the corporation. A lighting designer or gaffer can create a lighting scheme that complements the efforts of the rest of the artistic team. A graphic artist with experience in motion graphics can maintain the high artistic ...

Get Corporate Video Production, 2nd Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.