2Marketing Yourself as a Producer

Big shots are only little shots who keep shooting.

(Christopher Morley)

Introduction

So you want to be a small-business owner. Well, start by removing the “small” from your consciousness. You can accomplish nearly anything you set your heart and mind to do, so dream big and work hard. Aim high when you set your goals. Talk with those in the field who have achieved theirs. Is your desire to be an independent video producer so great and your confidence in success so high that they will get you through those days of looming disillusionment? How will you feel when you see your employed colleagues taking vacations, when you are faced with staggering premiums for all of the different kinds of insurance you will ...

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