Corporate Video Production, 2nd Edition

6Directing Corporate Videos

Introduction

In a corporate setting, at times the video producer will probably be asked to videotape a company executive; other corporate clients may want to act out a skit or vignette they wrote; and there may be training programs where only a staffer trained in a particular procedure is able to show how it is done.

This chapter focuses on particular considerations when selecting and directing employees and actors to represent the company image. We will discuss the role of the on-camera narrator–host in corporate videos, as well as directing talent in dramatic vignettes. In the “Shooting the CEO” section, you’ll learn some techniques for getting the best performance from an executive without feeling intimidated. ...