Corporate Video Production, 2nd Edition

8Corporate Scriptwriting

Larry:	“Slap a happy ending on it, and the script will write itself.”
Griffin:	“I was thinking what an interesting concept it is… to eliminate the writer from the artistic process. If we can get rid of the actors and directors, maybe we’ve got something.”

(From Robert Altman’s The Player)

Introduction

In an effort to reduce expenditure, sometimes the scriptwriting budget is eliminated, or this creative endeavor is assigned to an overworked copywriter. Corporate scriptwriters can charge thousands of dollars for a carefully researched and well-written script. At times the video manager or producer will write the script. This can work well if he or she doesn’t have myriad other tasks on the proverbial plate. The ...