Chapter 3

Select the Framework for Change

You can’t go back and change the beginning, but you can start where you are and change the ending.

—C.S. Lewis

Why is implementing change successfully so hard to accomplish? James Belasco and Ralph Stayer say, “Change is hard because people overestimate the value of what they have—and underestimate the value of what they may gain by giving that up.” In their book, Switch: How to Change Things When Change is Hard, Dan and Chip Heath write, “People have two separate ‘systems’ in their brains—a rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotional—and impulsive and instinctual. When these two systems are in alignment, change ...

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