Develop a Communication Plan with a High Degree of Visual Management to Support Branding
The single biggest problem in communication is the illusion that it has taken place.
—George Bernard Shaw
Based on several studies conducted on nonverbal communication by Dr. Albert Mehrabian, 7% of any message is conveyed through words, 38% through certain vocal elements, and 55% through nonverbal elements (visual appeal, facial expressions, gestures, posture, etc.). Therefore, in a transformational journey it is important to strategize with all three communication methods (verbal, nonverbal, and vocal) to engage people at all levels.
As a first step, understand your target audience and plan your communication strategy to meet their need. Use ...
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