book
Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance
by Jason Jordan, Michelle Vazzana
October 2011
Intermediate to advanced
272 pages
6h 47m
English
Content preview from Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance
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Contents
Foreword by Neil Rackham
PART 1 Metrics, Metrics Everywhere
CHAPTER 1 CRM, Reporting, and a False Sense of Control
How Sales Has Trailed Its Peers
PART 2 The Sales Management Code … Cracked!
CHAPTER 2 What Can We Really Manage?
Great Sellers Evolve into Great Managers … Maybe?
It’s the Sales Manager, Stupid
Activities, Results, and the Stuff In-Between
CHAPTER 3 Business Results—the Company’s Health
The Problem with “Managing by Results”
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