Capítulo 1

1 Zarrella, Dan (2010), The Social Media Marketing Book, O'Reilly Media.

Capítulo 5

1 Bowers, Brent (2007), 6 de diciembre: «Tracing Business Acumen to Dyslexia», The New York Times.

2 TubeMogul (2010), «The Shrinking Shelf Li fe of Online Videos», Tube

3 TubeMogul (2009), junio, «Building an Audience for an Episodic Web Series is Hard»,

4 Spelling, Aaron (1996), A Prime-Time Life, St. Martin's Press.

5 eMarketer (2009), «Rich Media Ad Metrics for the Entertainment Industry vs Other Verticals Worldwide Q1-Q4 2009»,

Capítulo 6

1 Benenson, Fred (2010), septiembre, «Trends in Pricing and Duration»,

2 Ibídem.

3 eMarketer (2010), «Adoption of Best Practices for Social ...

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