Notas
Capítulo 1
1 Zarrella, Dan (2010), The Social Media Marketing Book, O'Reilly Media.
Capítulo 5
1 Bowers, Brent (2007), 6 de diciembre: «Tracing Business Acumen to Dyslexia», The New York Times.
2 TubeMogul (2010), «The Shrinking Shelf Li fe of Online Videos», Tube Mogul.com.
3 TubeMogul (2009), junio, «Building an Audience for an Episodic Web Series is Hard», TubeMogul.com.
4 Spelling, Aaron (1996), A Prime-Time Life, St. Martin's Press.
5 eMarketer (2009), «Rich Media Ad Metrics for the Entertainment Industry vs Other Verticals Worldwide Q1-Q4 2009», eMarketer.com.
Capítulo 6
1 Benenson, Fred (2010), septiembre, «Trends in Pricing and Duration», blog.kickstarter.com.
2 Ibídem.
3 eMarketer (2010), «Adoption of Best Practices for Social ...
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