Chapter 6. Creating a Business Blog

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As described in Chapter 3, “Writing and Creating a Conversation,” in the beginning all blogs were personal. Anything else just wasn’t “blogging.” In January 2005, all that changed in a short few days. January 24-25, 2005 was the first Blog Business Summit. It was a watershed moment when people started talking about not only the business of blogging (like being a professional blogger, which I was already at the time) but businesses using blogs to reach, connect, and communicate with their customers.

At the time, business blogging was something completely new and not terribly welcome in the blogosphere, but times ...

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