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Creating Flash Advertising by Jason Fincanon

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CHAPTER 9

Designing Microsites

As I mentioned in Chapter 3, there are similarities between designing microsites and designing banners. If you recall, I also mentioned that there are differences between the two as well. This chapter will concentrate on the microsite side of things. These differences can make designing a microsite a very exciting and fun experience due to many factors. Factors such as no file size constraints, more freedom of design, and the ability to dynamically load various types of files at run time all help open up the channels of creativity required to create a microsite that will be viewed and passed from person to person. For a quick overview of what’s ahead, here is a list of the sections found in this chapter:

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