Creating Flash Advertising

CHAPTER 3

Designing Banner Ads

While designing for banner ads and designing for microsites can be a very similar process, there are still differences between the two. For example, you have a much larger virtual canvas and file size to work with in microsites, but you are constrained to specific widths, heights, and kilobytes in banners. Another difference is that your microsites can (and should, in most cases) be broken up into multiple files, but you are only allowed a single file with standard Flash banners and a limited amount of additional external files with rich-media banners.

Because of these differences, I’ll split this topic into two different chapters. In this chapter, I’ll be talking about banners and then I’ll go into designing for ...