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Creative Motion Graphic Titling by Yael Braha, Bill Byrne

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8

ESSENTIAL TECHNIQUES

Timing

It’s crucial that we allow for the right amount of time for each title. I have a formula that I apply to every title sequence I do. First, for an audience member to have enough time read one title (that’s average in length), they will need roughly 3 seconds. However, that’s only the time it requires to be legible to the audience. Looking at Figure 8.1, in order to time it so that we have enough time to do an animated arrival and departure from the screen, we need to add 1 second at the beginning and at the end to allow for this, which puts us at 5 seconds.

Figure 8.1 How can we set up an average speed title with enough time for animating in and out and audience read time?

Now, this is true only, of course, if the ...

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