Chapter 7

Retro Art Effects

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There is a certain quality to vintage pop art that usually makes me smile. I am not sure whether it is the perpetually happy and whimsical figures, the coarse halftone patterns and inferior printing, or the gaudy combinations of color. But there is something about that 1950s drive-in style, “everything-is-wonderful” advertising art that is genuinely unique and strangely optimistic.

From a Photoshop artist’s perspective, perhaps a major part of the appeal is just how different it is than most contemporary digital art. As far as execution goes, printed retro art was generally done on the cheap. Registration didn’t always ...

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