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Creative Truth by Brad Weaver

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Why This Book, Why Now?

Over the Thanksgiving holiday of 2009, my first son was born and my largest client went bankrupt. Within six weeks, two additional clients informed me they wouldn’t be renewing retainers with my company for 2010. My quarterly revenue dropped from $120,000 to $16,000. I was about to lose everything.

The following March, I sold a set of $500 Alessi side tables for $50 to an interior designer at my empty office. I sat on the cold floor with my laptop and waited for him to arrive. I clicked profile after profile on LinkedIn looking for my next client. He arrived, I loaded the tables in his car, and then stared at a hollow space.

I turned out the lights, locked the door, and turned my back on everything I had built. ...

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