Contents
1. Full Measures: The Creative Business Mindset
Follow Your Passion, Fall Off a Cliff
Business in The Front, Creative in The Back
2. Rookie of the Year: Pushing the Start Button
You’ll Never Be Ready, But Do It Anyway
Who You Need (Your Services Army)
Where to Start (Finding a Home)
What You Actually Need—The Minimal Starter List
3. The Hunt: Sales, Marketing, and Getting Client Work
The Geometry of Business: Targeted Vertical and Horizontal Marketing
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