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Creativity Unlimited: Thinking Inside the Box for Business Innovation by Micael Dahlen

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PART III

Expanding the Box

In this part:

‘The creative person experiences a greater flow of ideas than other people. Many combinations are a prerequisite of achieving a creative result, and creative business innovators both succeed and fail more often than others. But there is also a connection between how improbable the combination is and how creative the result is.’

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