PART III
Expanding the Box
In this part:
- The four walls of the box
- The first wall: conventions and rules
- The second wall: common sense
- The third wall: physiology
- The fourth wall: consciousness
‘The creative person experiences a greater flow of ideas than other people. Many combinations are a prerequisite of achieving a creative result, and creative business innovators both succeed and fail more often than others. But there is also a connection between how improbable the combination is and how creative the result is.’
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