Credible Leaders Inspire Loyalty and Commitment

Irwin Federman, venture capitalist and former CFO and CEO, told our students at Santa Clara University: “You don't love someone because of who they are, you love them because of the way they make you feel.” Irwin went on to explain,

This axiom applies equally in a company setting. It may seem inappropriate to use words such as love and affection in relation to business. Conventional wisdom has it that management is not a popularity contestI contend, however, that all things being equal, we will work harder and more effectively for people we like. And we will like them in direct proportion to how they make us feel.2

Just how do the leaders who are liked and admired make people feel? We asked this ...

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