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Credibility: How Leaders Gain and Lose It: Why People Demand it
book

Credibility: How Leaders Gain and Lose It: Why People Demand it

by James M. Kouzes, Barry Z. Posner
August 2011
Beginner content levelBeginner
272 pages
5h 54m
English
Jossey-Bass
Content preview from Credibility: How Leaders Gain and Lose It: Why People Demand it

Credible Leaders Inspire Loyalty and Commitment

Irwin Federman, venture capitalist and former CFO and CEO, told our students at Santa Clara University: “You don't love someone because of who they are, you love them because of the way they make you feel.” Irwin went on to explain,

This axiom applies equally in a company setting. It may seem inappropriate to use words such as love and affection in relation to business. Conventional wisdom has it that management is not a popularity contestI contend, however, that all things being equal, we will work harder and more effectively for people we like. And we will like them in direct proportion to how they make us feel.2

Just how do the leaders who are liked and admired make people feel? We asked this ...

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Publisher Resources

ISBN: 9781118098387Purchase book