THE ROLE OF PERCEPTION IN CRISIS PLANNING
The majority of our discussion is about using effective crisis communications strategies to generate positive perceptions of your company when it is in a crisis. But it is worth noting that some have examined the role that senior management’s perception of the crisis plays in how the actual crisis is managed.
“The perception of crises may ultimately affect crisis outcomes,”4 writes business communications professor John M. Penrose of San Diego State University. He believes that if the likely outcome of a crisis is positive and more controllable, the company is likely to include more team members in the resolution process, which will generate an increased of number of ideas and viable alternative options. ...
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