1. Joshua Brustein, “Fix This,” Bloomberg Businessweek, March 10–16, 2014, 68.
Chapter 1
1. Mark Peters and David Wessel, “What’s Wrong in Fort Wayne?” Wall Street Journal, December 7, 2012, B1, B4.
2. Jim Bethmann, interview with the authors, July 8 and 26, 2013. A specific example is when game company Zynga replaced its founder CEO in July 2013 with an outsider from Microsoft. As reported in Douglas MacMillan, “Zynga Is Said to Lose Three Top Executives After CEO Change” (Bloomberg Businessweek, July 30, 2013), three top executives fled, including Zynga’s vice president of all games and its senior vice president of games, both of whom had guided the groups responsible for Zynga’s popular games such as CityVille and FarmVille. ...

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