Critical Thinking for Marketers, Volume I

Contents

Acknowledgments
Section I	Basic Concepts
Chapter 1	Overview
Chapter 2	The Nature of Marketing Arguments
Chapter 3	The Nature of Logical Fallacies
Section II	Informal and Formal Logical Fallacies
Chapter 4	Formal Logical Fallacies in Marketing: Introduction
	Affirming a Disjunct
	Affirming the Consequent
	Bad Reasons
	Illicit Major
	Illicit Minor
	Negating Antecedent and Consequent
Chapter 5	Informal Logical Fallacies in Marketing: Introduction
	Ad Hoc Rescue
	Ad Hominem: Personal Attack
	Against Self-Confidence
	Alleged Certainty
	Ambiguity
	Appeal to Accomplishment
	Appeal to Authority
	Appeal to Common Belief
	Appeal to Consequences
	Appeal to Desperation
	Appeal ...