The Importance of Social Identity and Self-Categorization Processes
Michael J. Platow The Australian National University
Stephen D. Reicher University of St. Andrews
S. Alexander Haslam University of Exeter
THERE ARE at least two ways of getting people to do things. One is to force them against their will—to use coercion to secure compliance. The other is to shape their will—to use social influence to secure conversion. In exploring leadership, we work from the premise that leadership is all about social influence. In our analysis (as well as in much of the social psychology literature), the ability to influence others is the defining feature of leadership.1 We develop our analysis of leadership ...