Chapter 19
Ten Best Practices for a Crowdfund Investing Campaign
In This Chapter
Giving your investors what they need
Striving for sanity — and happiness — in your work
If you follow the Golden Rule — “Do unto others as you would have them do unto you” — then you’ll be living by the tenets of crowdfunding and won’t let down either yourself or your investors. This chapter outlines ten specific principles to follow to help you do just that.
Set Realistic Expectations
No one expects you to climb Mt. Everest in a day — especially if climbing a mountain is new to you. Your investors do expect you to set reasonable expectations based on your experience and set milestones to achieving those goals.
Look at what you want to accomplish. Define the stage at which you’ll accomplish your goal. (Remember the three stages of a business that we explain in Chapter 5: idea, working model, and growth.) Set expectations that will help you get to the next level.
Take the time to map out a business plan. (No matter what type of funding you’re using to finance your idea, you can’t skip this very important step; see Chapter 5.) Break your plan into milestones, and make sure each milestone is achievable ...
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