7 The features of a good crowdfunding campaign
Learning objectives
- Discuss the features of a crowdfunding campaign
- Discuss the strategies to be deployed in crowdfunding
- Explore the composition of the pitch
- Examine the role of effective communication
Introduction
The subject of how precise project qualities need to be described in order for a project to be funded successfully has already been considered by previous studies. For example, it has been discovered that the extent to which a project is described (Xiao et al. 2014) and the quantity of money that is asked (Mollick 2014) both have an impact on whether or not funding is obtained.
Other studies have centred on the subject of whether or not the information ...
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