10 The scope of crowdfunding as a niche market

DOI: 10.4324/9781003193975-10

Learning objectives

  • Examine the dynamic state of crowdfunding as a niche market
  • Discuss the catalysts for crowdfunding
  • Explore the popularity of crowdfunding as an alternative source of finance in entrepreneurship
  • Discuss whether crowdfunding can close the financing gap for small firms
  • Examine the correlation between crowdfunding and small firms’ performance

Introduction

The rise of social media and rapid technological development has had a significant impact on the market for entrepreneurial finance. There has been an increase in the financing opportunities for new ventures through the emergence of new players and new financial intermediaries ( Block et al ...

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