15Case Study #4

Stage 32

To wrap things up, if you’d indulge me, I’d like to present a case study near and dear to my heart. For you see, my dear Padawan, crowdsourcing has been in my blood for some time. I tell you this story not only to bring our journey full circle and share more about how I used crowdsourcing tenets and strategies to launch my last two businesses and to reach this point in my professional career, but to illustrate some lessons I’ve learned along the way.

In November of 2009, I attended the American Film Market (AFM) in Santa Monica with the hope of attracting interest in a crime-drama film I was planning on producing. This was a project that had been around the block a few times before I came on board. Early on, the plan ...

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