Foreword
I first met Richard “RB” Botto at the 2013 American Film Market Marketing summit, where I was invited to give a keynote address on “Crowdsourcing Your Audience.” At that point, about two-thirds of the room considered crowdsourcing a fleeting fad. But the remainder had already recognized that it was quickly becoming an essential element in the alchemy of content production, distribution and marketing. And even among those more farsighted attendees, RB was alone in his recognition of the need for a truly authoritative resource to help filmmakers understand just what crowdsourcing is and how it can become one of their most effective tools.
I am convinced that RB is precisely the right person to have written the first book on crowdsourcing ...
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