March 2024
Beginner to intermediate
280 pages
8h 19m
English
Content preview from Cultural Intelligence for Marketers
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REFERENCES AND FURTHER READING
Foreword
Avery, J. (2010) Saving Face by Making Meaning: The negative effects of consumers’ self-serving response to brand extension, Cambridge, MA: Harvard University Press
De Mooij, M. (2001) The future is predictable for international marketers: converging incomes lead to diverging consumer behavior, International Marketing Review, 17 (2), pp. 103–13
McCracken, G.D. (1990) Culture and Consumption: New approaches to the symbolic character of consumer goods and activities, United States: Indiana University Press
Introduction
Amazon Ads (2022) The importance of diversity and inclusion in marketing and advertising, https://advertising.amazon.com/library/guides/inclusive-marketing (archived at https://perma.cc/F7FV-ZKQB ...
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