Cultural Mediations of Brands

Acknowledgements

I would like to thank my family and friends for their loving support, which was so precious for the development of this book, both in Bordeaux and Paris. Special thanks to my son, Felix, for his precious help with translation matters.

I am very grateful to Yves Jeanneret, the inspiring guarantor of HDR, for our long-term exchanges, which have nourished me so much.

I would like to thank my students and professional speakers at CELSA Sorbonne University for often drawing my attention to productive cases.

I owe a lot to the exchanges within the “ICS family”, whose scope and openness I appreciate so much, and in particular that of GRIPIC, which is always stimulating.