book

Culture Stores

Name: Culture Stores
ISBN: 9781398625228

by Ibrahim Ibrahim, Koral Ibrahim

August 2026

Intermediate

248 pages

7h 7m

English

Kogan Page

Read now

Unlock full access

Cover: Culture Stores
Praise for Culture Stores
Title Page
Contents
About the authors
About the contributors
Acknowledgements
Foreword by Rory Sutherland
Introduction
1 Cultural trends: The cultural forces that are shifting behaviours
Demographic generationsKey cultural trendsConsumers as walking paradoxesExpert interview: Alex BecNotes

2 The death of demographics
The new Generation CFrom demographics to ‘culto-graphics’: redefining audience segmentation and the rise of cultural segmentationAI-powered audience insights – a new approachAI-driven analyticsGeneration C – a new paradigm: born social and digital dualityGeneration Silver: unlocking the forgotten opportunityLimitations of traditional social media targetingInter-channel thinkingStrategic implications and future outlookExpert interview: Martin RaymondNotes
3 Brands, culture and fandom
Responding to consumer motivationsTrust, values and beliefsMacro vs micro influencersInfluencers and AIExpert interview: Dr Martha NewsonNotes
4 Social-first: An algorithmic culture
AI and brand managementSocial sharing and community measurementCommunity as growth engineAlgorithmic culture and synthetic societyHuman strategy in an algorithmic ageStore as a content hubAlgorithmic localism: when data learns placeExpert interview: Narain JashanmalNotes
5 Brands as cultural catalysts: Activism, identity and influence
Navigating complexityPoliticized audiences and activist consumersSocial media shiftsActivist employees and internal brand culturesPurpose-driven and politically active brandsPurpose at scale: digital amplification and cultural responsibilityBrands in culture wars and personality cultsPrivatization of public spaces: impact on inclusion and diversityPhysical space as media: stores as cultural canvasesDigital storytelling and cultural amplificationConclusions and future outlookExpert interview: Gem BartonNotes
6 Aftershop: The new notion of the store
Declining physical retailSocial infrastructureDigital detox placesPlaces of belonging: third place, fourth place and fifth placeFandomStores and placeRetail as community hubsThe four pillars of retail experienceThe need for new skillsExpert interview: Lewis AllenNotes
7 The power of localism: Localism isn’t small. It’s a power form
Why localism has become a form of powerWhy local nodes now hold disproportionate influenceHow trust and legitimacy are earned locallyHosts, curators and operators as cultural gatekeepersPerforming local vs being embeddedWhat this means for Culture StoresExpert interview: Mark RobinsonNotes
8 Smart home: A battleground for brands
The catalystsHome shoppingHome gamingHome cinemaHome broadcastingHome-based fitness and wellnessHome workingHome healthcareHomeschoolingHome worshipExpert interview: Chris LewisNotes
9 Humanizing place: From shopping places to community places
Biophilia in placePlace-shapingHuman-centricityHuman truthsThe human placeFrom shopping rhythm to community rhythmPatient capital and impact investmentInterview: Make Architects with Pete Gladwell, Group Social Impact and Investment Director at L&GTriple bottom lineConcluding thoughtsExpert interview: Liz ElamNotes
Index
Copyright Page

Content preview from Culture Stores

Index

‘10, The’ 136–37
44 Stanley 81

Adidas 44, 195
- Creators Club 110
Aesop 193
‘Aftershop’, meaning of 124
agent experience (AX) 91
Allen, Lewis 129, 136, 143–48
AllSides 75
Amazon 30, 59, 102
- Alexa 179
- Prime 37
anti-algorithmic platforms 75–76
Anya Hindmarch 31
Aperol 130
Apple 30, 59
- iOS privacy updates 44
- older market, the 42
- Siri 179
- ‘Today at Apple’ 111–12, 117
- Wallet 92
Arc’teryx 102
artificial intelligence (AI) 195, 212
- and Aftershop 132
- agentic AI 179–80
- analytics using 33–34, 50, 68–69
- and brands 56, 67–70
- ethnography using 32–33, 46, 134
- and Generation Beta 11, 12
- and Generation Y (Millennials) 10
- for healthcare 187
- and hyperpersonalization 168
- for identity-based marketing 50
- and influencers 62
attention economy, the 147, 183
attention ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.

Julian F.

Head of Cybersecurity

I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.

Addison B.

Field Engineer

I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.

Amir M.

Data Platform Tech Lead

I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.

Mark W.

Embedded Software Engineer

The Hidden Cost of AI-Assisted Creativity

Publisher Resources

ISBN: 9781398625228

Cloud Computing

Data Engineering

Data Science

AI & ML

Programming Languages

Software Architecture

IT/Ops

Security

Design

Business

Soft Skills

Culture Stores

by Ibrahim Ibrahim, Koral Ibrahim

Index

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.