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Current State of Big Data Use in Retail Supply Chains by CSCMP

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Endnotes

i Schumpeter, J.A. 1934. The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle. Harvard University Press.

ii Brown, B., Chui, M., Manyika, J. 2011. Are You Ready for the Era of “Big Data”? McKinsey Quarterly, October 2011, 1-12.

iii Lavalle, S., Lesser, E., Shockley, R., Hopkins, Michael S., Kruschwitz, N. 2011. Big Data, Analytics and the Path from In-sights to Value. MIT Sloan Management Review, Winter 2011, 21-31.

iv McAfee, A., Brynjolfsson, E. 2012. Big Data: The Management Revolution. Harvard Business Review, October 2012, 1-9.

v Fichman, R.G., Kemerer, C. 1999. The Illusory Diffusion of Innovation: An Examination of Assimilation Gaps. Information Systems Research. 10(3), ...

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