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Customer Relationship Management: Getting It Right! by Judith W. Kincaid

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Questions for Reflection

Look at a copy of your corporate organizational chart.

1:Thinking back to Chapter 1, which value discipline did you identify as being the choice of your company?
2:Look at a copy of your corporate organizational chart. What are the CRM business functions called in your company? Do they map to the four global CRM functions? What are the differences?

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