Best-Case Scenarios to Generate Interest
Take a look at three brief PR campaigns, each one different (from conservative to risqué, and to “out-of-the-box” thinking). The campaigns possess unique strategies (utilizing the Internet) and result in greater brand awareness.
General Mills
Background:
General Mills wanted to roll out with a new promotion to enhance its position as a pioneer in the “world of premiums.”[3] How could the company stay current with the needs of consumers in the new millennium?
Objectives:
To develop a campaign that gains the interest of the media in order to inform consumers about General Mills’ latest cyberpromotion
To step into the digital realm with a one-of-a-kind promotion and special added value for audiences with ...
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