Chapter 3. Crisis Management

On September 7, 2017, Equifax, one of the “big three” consumer credit reporting agencies, announced a massive data breach affecting 143 million U.S. consumers—almost half the population of the entire United States. By the time the dust had settled, the company announced that 146.6 million U.S. consumers were impacted, as well as approximately 15 million U.K. citizens and 19,000 Canadians.1

1. Equifax, “Equifax Announces Cybersecurity Incident Involving Consumer Information,” Equifax Announcements, September 7, 2017,

According to Equifax’s press release, “[T]he information accessed primarily includes ...

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