Data Mining: Concepts and Techniques, 3rd Edition

13.4 Data Mining and Society

For most of us, data mining is part of our daily lives, although we may often be unaware of its presence. Section 13.4.1 looks at several examples of “ubiquitous and invisible” data mining, affecting everyday things from the products stocked at our local supermarket, to the ads we see while surfing the Internet, to crime prevention. Data mining can offer the individual many benefits by improving customer service and satisfaction as well as lifestyle, in general. However, it also has serious implications regarding one’s right to privacy and data security. These issues are the topic of Section 13.4.2.

13.4.1 Ubiquitous and Invisible Data Mining

Data mining is present in many aspects of our daily lives, whether we realize ...