Data Science in Engineering and Management

12 Study of Collaborative Filtering-Based Personalized RecommendationsQuality, Relevance, and Timing Effect on Users’ Decision to Purchase

Darshana Desai

Email: [e-mail]

DOI: 10.1201/9781003216278-12

1. 12.1 Introduction
2. 12.2 Related Work
3. 12.2.1 Personalized Recommendations on Amazon.in Website
4. 12.3 Research Framework and Hypotheses
5. 12.3.1 Personalized Recommendations, Privacy Concerns
6. 12.3.2 Personalized Recommendations and Trust
7. 12.3.3 Privacy Concerns and Trust
8. 12.3.4 Privacy Concerns and Purchase Intentions
9. 12.3.5 Trust and Purchase Intentions
10. 12.4 Research Method
11. 12.4.1 Data Collection and Sampling
12. 12.4.2 Measurement Model
13. 12.4.2.1 Structural Equation Modeling
14. 12.5 Results and Discussion
15. 12.6 Conclusions and Future Scope ...