The rationale for a data strategy has been established in the previous chapter. The challenge now is how to position it within the organisation. The data strategy may be new, or it may be reworking a previous data strategy that promised a lot and achieved little, other than filling shelf space and gathering dust. Either way, the organisation is probably not yelling out for a data strategy. So how do you establish a need, build a level of interest, and then deliver something which will resonate with the wider organisation and therefore stand a fighting chance of transitioning from theory into practice?
This chapter will be based on a simple question, ...
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