6 CONTENT, STRUCTURE AND ALIGNMENT

‘Good strategy requires leaders who are willing and able to say no to a wide variety of actions and interests. Strategy is at least as much about what an organization does not do as it is about what it does.’

Richard Rumelt1

We have reached the point in the book to start considering how you are going to write the strategy. What should it contain? What shouldn’t I include? How do I strike a balance between being too verbose but providing the clarity to make it understood to others? What’s the right level for a data strategy to be set at, and how do I know if I have got it right if this is the first time my organisation has seen a data strategy?

There are so many questions. Worse still, the answer to a number ...

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