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Data versus Democracy: How Big Data Algorithms Shape Opinions and Alter the Course of History
book

Data versus Democracy: How Big Data Algorithms Shape Opinions and Alter the Course of History

by Kris Shaffer
July 2019
Beginner
130 pages
4h 13m
English
Apress
Content preview from Data versus Democracy: How Big Data Algorithms Shape Opinions and Alter the Course of History
© Kris Shaffer 2019
Kris ShafferData versus Democracyhttps://doi.org/10.1007/978-1-4842-4540-8_2

2. Cog in the System

How the Limits of Our Brains Leave Us Vulnerable to Cognitive Hacking
Kris Shaffer1 
(1)
Colorado, USA
 

In an attention economy, understanding cognitive psychology gives an informer (or a disinformer) a major advantage in influencing opinion. What attracts attention? How do you hold attention? And how, over time, do you manipulate attention in ways that serve your purposes? These are key questions that we need to find answers to before we can fully grasp the role technology plays in influencing opinion.

Clickbait: You Won’t Believe What Happens Next!

Don’t you hate clickbait? Those online titles like “This Father Found a Rattlesnake in ...

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Publisher Resources

ISBN: 9781484245408Purchase LinkPublisher Website