December 2012
Beginner to intermediate
206 pages
5h 9m
English
Content preview from Data Visualization: a successful design processBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Establishing intent – the visualization's tone
Earlier, we looked at a collection of different phrases that articulate realistic intentions for creating a data visualization. We've just proposed three classifications for how you might organize these terms according to their function.
There will sometimes be an overlap between these otherwise distinct categories, but you should be able to determine relatively clearly where your work intends to fit on the scale between explanation, exploration, and exhibition.
Setting the function is just one part of the "intent" equation. The clarity of your potential design pathway will be much more apparent as we now consider the second dimension of intent—tone.
Establishing a suitable tone goes beyond function ...
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