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What Is Market Basket Analysis?
Florida’s 2004 hurricane season taught me to keep flashlights and batteries handy. You never know which hurricane will turn out the lights. Hurricane Charley left our electricity uninterrupted. Hurricane Frances, however, did such a spectacular job of knocking out electricity that we were without electricity, and lights, for a week. That’s when I learned to find my way through my house by flashlight...all night long. Market Basket Analysis is similar to my experience after Hurricane Frances. Market Basket Analysis is a search for what you’re looking for. You and your business are in a dark room with no light. You can shine a flashlight in the dark. Eventually, you use the information obtained by shining ...
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