Table of Contents - Data Warehouse Designs [Book]

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Contents

Acknowledgments

Chapter 1 Data Warehouse ROI

A Data Warehouse Needs a Purpose

A Data Warehouse Needs an ROI

Gravitational Pull of a Data Warehouse

Purpose and ROI

Not Quite a Victim of Success

Relational Integrity

Chapter 2 What Is Market Basket Analysis?

Analysis versus Reporting

Elements of Market Basket Analysis

Statistics in Market Basket Analysis

Logic of Market Basket Analysis

Enterprise Relationships

Outside the Basket

What Market Basket Analysis Is Not

Affinity Is Not Causality

Affinity Is Not Intent

Market Basket Analysis as an Activity

Back to the Basket

Chapter 3 How Does Market Basket Analysis Produce ROI?

Analytic Structure

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